The terrible true cost to enjoy America’s game

The NFL has an uncanny way of sharpening the focus of vested interests.

The new season is already upon us and the road to New York/New Jersey starts tomorrow night, with the visit of the Super Bowl champions, the Baltimore Ravens, to Denver to take on the Broncos.

By Sunday afternoon, the tills will start to really tick over as pubs everywhere watch with glee the manifold increase in their takings.