A battle to whet the appetite

Expect Limerick to put it up to Tipperary in Thurles tomorrow.

Here we are on the eve of the first round of the Munster championship and where is all the hype? Where’s the marketing by the GAA, by the Munster Council? This is supposed to be the provincial championship in hurling – where is all the pre-match publicity?

We are talking about the All-Ireland senior champions of two years ago, finalists for the last three years facing an up-and-coming Limerick team. Have the GAA thrown in the towel already due to the European Championships? Look at the publicity being generated by that – it is massive already, dominating the sports pages day in day out and we’re weeks away from kick-off.