How the Seven Nation Army took on the world

How, you ask, did one of The White Stripes’ singles first become an Italian football chant — and then be omnipresent in games across the globe?

Sometimes a seemingly innocuous sound or smell can be your ticket back in time.

A turn of phrase might remind you of an old friend you haven’t heard on the other end of a phone in years. Someone, in the distance, clopping football boots together to dislodge the turf from the studs jolts you back to Saturday mornings, togging in. The half-heard bar of a song evokes nights in that pub with that crowd. There’s probably a name for it.