Vodafone Ireland: highlights of 25 years of connection

From digital skills education for the elderly to long-term support of Irish rugby, Vodafone Ireland has many reasons to celebrate

Vodafone can lay claim to a wide range of 'firsts' in Ireland.

In July 2025, Vodafone became the first Irish operator to launch real time text (RTT), making communication more accessible for deaf and hard-of-hearing customers.

Vodafone Ireland was the first telecommunications company to roll out 3G, 4G and 5G and it became the first Irish operator to fully transition from 3G to 4G/5G, completing the 3G switch-off in October 2024.

In July 2023, the Vodafone Ireland Foundation developed and launched Tozi, an app to combat cyberbullying and promote online safety among children and young people, which is currently being rolled out across Europe following the Irish success.

Some 200,000 older adults have benefited from digital skills training through the Vodafone Foundation’s digital programme.

In 2025, Vodafone Ireland was the first Irish operator to introduce a 24/7 customer care option through TOBi, its digital assistant.

It was the first company to introduce domestic violence leave, which paved the way for legislation change in Ireland.

Vodafone has always believed fibre is the future and has invested in this ambition. Vodafone Ireland was the first to bring fibre to the market in joining forces with ESB and establishing SIRO.

Vodafone pioneered the device trade-in service in Ireland, addressing the challenge of e-waste.  

Chief executive of Vodafone Ireland, Sabrina Casalta, alongside Fiona Tuite, Erin King and Stacey Flood during the Vodafone sponsorship announcement for the Irish Women’s Rugby Team at the Aviva Stadium in Dublin.

Vodafone Ireland in numbers 

1: Number one in mobile – a third of the mobile market in Ireland is with Vodafone.

52.4 per cent: More than half of Ireland’s business mobile voice connections are on Vodafone’s network, making it the leading provider for business.

2,000: the number of people who work with Vodafone Ireland, directly and indirectly, across its Dublin headquarters and 75 retail units across the country.

2.4 million: the number of Vodafone Ireland customers.

€500 million: Network investment programme 2023-2028.

€360 million: Additional investment announced in April 2026 to strengthen networks, digital platforms and customer experience up to 2030.

10: A 10-year partnership with Irish Rugby across men’s and women’s teams.

€20 billion: Since 2001 the company has invested more than €20 billion in the Irish market in today’s terms, including €5.8 billion in capital investment and €6.3 billion contributed to the national exchequer through spectrum licence fees and taxation, €24 million: The amount Vodafone has invested in community and digital inclusion initiatives. Vodafone was the first company to establish a corporate foundation in Ireland.