My Ikea trip took me to Sweden for a look behind the scenes
The Ikea Through The Ages exhibition, 2023.
When pooches took to riding the New York City subway in Ikea bags, they got to comply — thanks to their human companions’ ingenuity — with the pet travel rule that dogs could board the subway but would have to do so in a “container”.
It’s outside-the-box (or the bag) thinking like this that the global design manager at Ikea of Sweden, Johan Ejdemo, loves.
