How to style Pantone’s 2023 Colour of the Year: Viva Magenta

'Vibrant and energising, Viva Magenta is the perfect accent colour to liven up a room'

Pantone Colour of the Year 2023 (Graham & Brown/PA)

The Pantone Colour Institute experts have chosen "an unconventional shade for an unconventional time" for 2023’s Colour of the Year — and Viva Magenta is certainly far from muted.

In fact, "brave, fearless, powerful and empowering" is how this nuanced crimson-blended shade is described — "an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint".