Advert disregards religious sensitivities

TO exploit Leonardo Da Vinci’s The Last Supper — one of the great artistic masterpieces — in order to promote gambling displays stunning disregard of the religious and cultural sensitivities of many Irish people.

But to distort this work, in a grotesque caricature, by using gambling chips as a substitute for the Holy Eucharist transcends any meaning of the word ‘offensive.’ To describe it as being ‘tongue in cheek’ is indefensible. The advertisement is not clever. It does not push the boundaries out. It is blasphemous.

Paddy Power Ltd, you should be ashamed of yourselves.