Health board chief executives welcome the new structures and reform. Indeed some of the structural changes have been prompted by chief executives and they, like many others, believe that while the system has served us well, it has been in place for 30 years and changes are required to meet the complexities of modern health care.
Both private and public sectors have to learn to communicate effectively with the public through the media, which means that they may require training in the technical aspects of radio and television broadcasting. This was the purpose of the two-day media training which I organised last March.
The health boards and their committed and dedicated staff have achieved much over the last 30 years. More and better treatments are being provided for an increasing population, enabling people to make complete recoveries from illnesses which would previously have been life-threatening while a wide range of services has been developed for the hundreds of thousands of people who need care in the community.
Health board chief executives and their staffs are looking forward to working with the new structures.
Director of Communications,
Eastern Regional Health Authority,