Coca-Cola needs to recycle its way around Santa’s Kingdom

RECENTLY I visited ‘Santa’s Kingdom’ in Punchestown, Co Kildare, with my wife and children.

According to the advertising we were just some of 130,000 people to visit this year. Coca-Cola, the sponsors, had a large advertising banner outside the venue. There was subtle product placement throughout and Coca-Cola’s products were the sole soft-drinks available inside the venue.

But what was surprising and disappointing was that the organisers hadn’t provided recycling bins.