Our product is not designed for binge drinkers

I WISH to take issue with Hugh Farrelly’s feature on Lifeline Hangover Defence (Irish Examiner, Dec 10), in which he claimed that the product did not work for him and in which he suggested that we, the manufacturers, were “bluffers”.

There were some major inaccuracies in the piece, and I also wish to address the issue of the volume of alcohol consumed by Mr Farrelly.

Lifeline was not developed for irresponsible or binge drinkers.

Government research suggests that 70% of the cost of hangovers to the economy arises from those suffering from the consequences of a moderate intake of alcohol. Lifeline is very clearly targeted at moderate drinkers people who may be drinking midweek or on a Sunday and who have to be on top form the next day.

For such users Lifeline has been proven to work extremely well. Remember that not all hangovers are the result of a heavy binge even one glass of wine can be enough to cause symptoms for some people.

If you choose, in Mr Farrelly's words, the "severe challenge" of drinking at a wedding, you need counselling more than you need Lifeline.

Lifeline does not absorb alcohol, as reported, and is incapable of preventing intoxication as suggested in the article. Hangovers are generally not so much caused by alcohol, but more by the toxins and flavourings used in drinks in general.

Lifeline simply removes these toxins as you drink, leaving the alcohol in your system. The ingredients used in the product have all been subject to extensive research individually and are included in Lifeline simply because there is evidence to suggest they work well in preventing hangovers generally.

As usual, the best advice is to read the label Lifeline does exactly what it claims to do, when used responsibly.

Kevin Haig,

Managing Director,

Lifeline (HPT) Ltd.,

Nelson House,

50-52, Pembroke Road,

Dublin 4.