Irish Examiner view: Tourism policy places too much reliance on tech tomorrow

Ireland's new National Tourism Policy Statement includes an aim to increase Ireland’s tourism revenues by 50% in six years, a stretching objective that would make even the most gung-ho sales manager blink and check the small print on their bonus scheme

Enterprise, tourism, and employment minister Peter Burke launching Ireland's new National Tourism Policy Statement at Belvedere House, Mullingar, flanked by minister Norma Foley, Tá¡niste Simon Harris, and minister Seán Canney. Picture: Julien Behal Photography

So many acronyms and abbreviations — more than 30 — are used in the Government’s new 92-page National Tourism Policy Statement that it is necessary to open proceedings (after the foreword from the relevant minister Peter Burke) with a glossary to explain them.

Amidst the alphabet soup of CCMAs, DEDPs, EGFSNs, and the like, at least one is notable by its absence. BHAG. We do have what business consultants and tech bros like to describe as a Big Hairy Audacious Goal. It’s just that we’re not vulgar enough to describe it as such.