Irish Examiner View: Influential women highlighting important issues

Davina McCall's Channel 4 programme on menopause last year sparked an increase in demand for hormone replacement therapy in Britain. Picture: Jeff Spicer/Getty Images)

There’s a reason that charities and corporations try hard to win what has become known as “influencers” to their cause. It’s because they can have a huge impact.

In some cases, it’s of limited importance — creating demand for a little-known herb or spice used in the latest creation by a celebrity chef, for example — while in others, it’s profound.