Richard Bruton, the minister for communications, climate action and environment, will introduce a new Online Safety Act today to try to improve online safety and ensure that children can be protected online.
As the scale, the influence, the raw power and ethics-free commercial ambitions of most tech giants become more and more apparent, as the reach of the Silicon Valley empires stretches ever-deeper into our lives it is hard not to think that Mr Bruton, and his all peers are more like a modern King Canute trying to hold back the tide than politicians with any real capacity to stand between citizens and the undoubted, growing threat of unfiltered digital technology.
No matter what legislation is introduced, the flexibility, the adaptability of technology will outflank it
Like it or not, the obligation to protect children cannot be satisfied by legislation. That responsibility falls to parents and siblings who face an unenviable and almost impossible task.
Legislation can only do so much, vigilance spiced with an occasional dash of tough love can do so much more.