National Ploughing Championships: All of us, not just farmers, must change

The Ploughing, one of Europe’s great festivals, begins tomorrow. A grand celebration of all things rural, it is the most popular outdoor trade event in the country.

Last year 291,000 people went to the carnival and had an opportunity to visit 1,700 trade stands, so it is unchallenged, on this island at least, as the preeminent gathering of its type.