Skims’ Ultimate Bush Knickers: The fashion trend no one asked for

Let’s consider the obvious: women have been wearing underwear for centuries — briefs, boyshorts, high-cuts, thongs, you name it. The idea that we now need an undergarment featuring fake pubic hair feels like a satirical sketch from 'Saturday Night Live', not a serious offering from a billion-dollar brand, writes Pat Kane, founder of Reuzi

Skims are undergarments designed specifically to accommodate pubic hair, or as the marketing spin goes, 'celebrate your natural shape, untrimmed'. Photo: Skims

In the ever-churning machinery of fast fashion, where trends are birthed not from demand but from the bottomless appetite for novelty, Skims — Kim Kardashian’s shapewear and loungewear brand — has launched its latest innovation: the Ultimate Bush Knickers. 

No, this isn’t April’s Fool - we are in October. Yes, you read that right. These are undergarments designed specifically to emulate pubic hair, or as the marketing spin goes, “celebrate your natural shape, untrimmed”. Have we forgotten that our natural bodies allow for untrimmed magic?