'We should be insulted': Concerns raised over Kim Kardashian's Skims pubic hair thong

Kim Kardashian's Skims lingerie range now includes a thong with a built-in pubic wig.

Concerns have been raised online about Kim Kardashian’s latest business move.

The reality star’s Skims lingerie range now includes a thong with a built-in pubic wig – yes, you read that right.

The latest addition to the underwear range, a barely there thong with fake pubic hair, has raised a few eyebrows, to say the least.

Dubbed “the ultimate bush”, the thong comes in a range of 12 different colours and sizes.

Visitors to the Skims site are greeted with a scene from a 1970s-style game show, in which a male host gestures to a sign saying “Does the Carpet Match the Drapes?” 

In front of him are three women in strappy tops, each holding a sign with a large question mark in front of them. 

The scene shows one of the women taking away the sign to reveal what Skims is describing as its “most daring panty yet”.

While Kardashian’s shapewear brand is known for grabbing headlines, her latest move has received a lot of backlash online.

View this post on Instagram

A post shared by Irish Examiner (@irish_examiner)

Irish radio, TV, and podcast host Louise Duffy shared her thoughts on Instagram yesterday after reading a post by founder, educator and activist Pat Kane.

“I read Pat Kane’s post about the chaos of the fashion industry, how badly people are paid, and how many people want to pay $42 for a piece of hairy material called the Skims Bush,” Duffy said on Instagram.

“We should be so insulted. We should be so insulted at that b******t. It’s like, people like Kim Kardashian are just testing the boundaries of the blind, servile loyalty of their followers. They’re just testing how stupid people are.

“I think it’s crazy. Your woman from Calabasas who has promoted beauty standards to the point that there’s not a rib of hair on 80%, 90% of female bodies.

“As a woman, as a mother, this chaos has to stop.” 

In the post by Kane that Duffy is referring to, she says: “According to data from Our World in Data, the average daily income globally in 2023 was approximately USD 22.45. DAILY INCOME.

“The ‘Ultimate Bush’ sold out – in less than 24h – for €42 a piece. €42 a piece. I am sorry but this is no longer a matter of ‘each to their own’. This is what society looks like when it’s being dumbed down, on HARD mode.

“ALSO: Approximately 60 million people work in the global garment industry, yet less than 2% earn a living wage that covers basic needs like food, housing, and education.” 

Responding to a short video clip on the brand’s Instagram account, one user asked: “Who asked for this?” while another said: “I just googled the date to make sure it’s not April 1st”.