Philosophical lessons from lockdown: Why everything must change

A traffic information sign on the N27 South Link Road states ‘keep your guard up, stay safe, #holdfirm’. Over the last 18 months, we have seen a surge in Covid-19 related slogans, all apparently sensible and well-intended: to educate us, to comfort us, to encourage us. Unfortunately, all these slogans are also profoundly problematic, for a variety of different reasons.
‘We are in it all together’. ‘Wash your hands’. ‘Let’s go back to normal’. In the last 18 months we have seen a surge in Covid-19 related slogans, all apparently sensible and well-intended: to educate us, to comfort us, to encourage us.
Unfortunately, all these slogans are also profoundly problematic, for a variety of different reasons.