NO event since the end of the Second World War has had as profound a global impact as Covid-19.
The pandemic has triggered public health and economic crises on a scale unseen in generations and has exacerbated systemic problems, such as inequality and great power posturing.
The only acceptable response is a 'great reset' of our economies, politics, and societies. Indeed, this is a moment to re-evaluate the sacred cows of the pre-pandemic system, but also to defend certain long-held values. The task we face is to preserve the accomplishments of the past 75 years, but in a more sustainable form.
In the decades after the Second World War, the world made unprecedented strides towards eradicating poverty, reducing childhood mortality, increasing life expectancy, and expanding literacy. Today, international co-operation and trade, which drove the post-war improvement in many measures of human progress, must be maintained and defended against renewed scepticism of their merits.
At the same time, the world must remain focused on the defining issue of the pre-pandemic era: The 'Fourth Industrial Revolution' and the digitisation of countless economic activities.
Recent technological advances have given us the tools that we need to confront the current crisis — including through the rapid development of vaccines, new treatments, and personal protective equipment. We will need to continue to invest in research and development, education, and innovation, while building protections against those who would misuse technology.
Free-market fundamentalism has eroded worker rights and economic security, triggered a deregulatory race to the bottom and ruinous tax competition, and enabled the emergence of massive, new global monopolies.
Trade, taxation, and competition rules that reflect decades of neoliberal influence will now have to be revised. Otherwise, the ideological pendulum — already in motion — could swing back toward full-scale protectionism and other lose-lose economic strategies.
Specifically, we will need to reconsider our collective commitment to 'capitalism' as we have known it. Obviously, we should not do away with the basic engines of growth.
We owe most of the social progress of the past to entrepreneurship and to the capacity to create wealth by taking risks and by pursuing innovative new business models. We need markets to allocate resources and the production of goods and services efficiently, particularly when confronting problems like climate change.
But we must rethink what we mean by 'capital', in its many iterations, whether financial, environmental, social, or human.
There is both a fundamental need, and an increasingly widespread demand, for a new kind of 'capitalism'.
To reconsider capitalism, we must reconsider the role of corporations. An early exponent of neoliberalism, the Nobel laureate economist, Milton Friedman, believed (quoting former US president Calvin Coolidge) that "the business of business is business". But when Friedman pioneered the doctrine of shareholder primacy, he did not consider that a publicly traded company might not be just a commercial entity, but also a social organism.
Moreover, the Covid-19 crisis has demonstrated that companies that invested in strengthening their long-term vitality have been better-equipped to weather the storm. In fact, the pandemic has hastened the shift toward a stakeholder model of corporate capitalism, following the US Business Roundtable’s embrace of this concept last year.
But for more socially and environmentally conscious business practices to stick, companies need clearer guidelines. To meet that need, the World Economic Forum’s International Business Council has developed a set of stakeholder capitalism metrics, so that businesses can get on the same page when assessing value and risks.
If the Covid-19 crisis has shown us anything, it is that governments, businesses, or civil-society groups acting alone cannot meet systemic global challenges. We need to break down the siloes that keep these domains separate, and start to build institutional platforms for public-private co-operation.
Finally, we must expand our effort to recognise the diversity of backgrounds, opinions, and values among citizens at all levels. We each have our individual identities, but we all belong to local, professional, national, and even global communities that have shared interests and intertwined destinies.
The 'Great Reset' should lend a voice to those who have been left behind, so that everyone who is willing to 'co-shape' the future can do so. The reset that we need is not a revolution or a shift to some new ideology. Rather, it should be a pragmatic step toward a more resilient, cohesive, and sustainable world.
Some of the pillars of the global system will need to be replaced, and others repaired or strengthened. To achieve shared progress, prosperity, and health requires nothing more — or less.
- Klaus Schwab is founder and executive chairman of the World Economic Forum