Why authentic local food experiences must be on the menu

We must develop a reputation for the quality of our produce but also offer tourists the opportunity to be actively involved in the food experience, says Samantha Morris

We all know that when on holiday food and drink are an important part of the experience. For some enjoying local food on holiday can offer a chance to spend time with families and friends, while for others it’s a way to understand the culture and traditions of an area. Others thrive on sharing pictures of exotic dishes not available at home.