Tailoring holiday offerings is key to attracting the type of tourist you want, writes Jenny De Saulies

We must develop a reputation for the quality of our produce but also offer tourists the opportunity to be actively involved in the food experience, says Samantha Morris

New tourism initiative Taste the Island sets out to link visitors with Ireland’s food producers. Michelle Darmody meets the makers in Kilkenny.

Fáilte Ireland is launching a new initiative 'Taste the Island' to celebrate the country's renowned food and drink.