Important people continue to see through Big Tobacco’s smokescreen

Confessions by major tobacco companies about years of deceptive marketing should not lull people into thinking the industry is becoming altruistic, write Tedros Adhanom Ghebreyesus and Tabaré Ramón Vázquez

WE all know how bad tobacco is, that it kills millions of people every year, and that it harms many more. We also know that tobacco companies have consistently lied about how much damage their products cause.