Confessions by major tobacco companies about years of deceptive marketing should not lull people into thinking the industry is becoming altruistic, write Tedros Adhanom Ghebreyesus and Tabaré Ramón Vázquez

KINGSLEY Wheaton found himself in the middle of a coup d’état. It was 1999. At 23, he had joined the cigarette manufacturer, Rothmans, who had sent him to Dubai.