There clearly isn’t enough ‘hygge’ to go around

We’re gearing up to adopt a philosophy that has the potential to incite us to stock up on stuff all over again. But, in theory at least, the recent linguistic import from Denmark won’t cost us a thing because it’s about ‘being, not having’, writes Clodagh Finn.

IT TURNS out that all the Danish we picked up watching our favourite Scandi shows — The Killing, Borgen — is of no use whatsoever when it comes to figuring out how to pronounce “hygge”, the Danish-inspired wellness trend that’s going to be huge this autumn.

The word roughly translates as “all kinds of cosy” but just how you say it is a moot point. Is it hig-ge as in Higg’s boson, or hug-ge as in “great big bear hug”, or should we try it with a fancy U as in Hugenot?