Nike exit from golf market is a sign of the times for many

Joe Gill charts the declining popularity of golf and contrasts it to the burgeoning cycling industry and explains that such gradual shifts happen all the time

BUSINESS, like life, is unpredictable. Changing consumer habits and behaviour can profoundly affect industries and undermine conventional wisdom.

I was reminded of that last week when the global consumer brand, Nike, announced its withdrawal from key sections of the golf market.