Could social media powered banking cure my consumer inertia?

I REMEMBER a few things from studying physics in school: How a fridge and headphones work and that the short questions in Section A were very handy for marks so make sure you do a good job on them, lads. One of the most memorable concepts was a bit more obscure — the moment of inertia.

Officially, it’s the mass property of a rigid body that determines the torque needed for a desired angular acceleration about an axis of rotation.

Or when it comes to being a consumer — it’s the moment where you think about changing service provider and then do nothing about it. This can be best summed up by a conversation I had with my bank when they brought in bank fees.