Social Electioneering

Politicians are now realising that the raft of information people reveal about themselves through social media platforms could be a new wellspring for votes, writes Bob Savage

The use of social networking for campaigning was taken to new heights by Barack Obama, seen here on his Blackberry, and played a role in the campaign of Michael D Higgins and his rivals for the Áras. It will not be long before political groups use social network information such as locations to build up a profiles of potential voters.

As technology evolves, itis possible the next general election will be fought as much, if not more, on social media platforms as traditional media