Waterford’s global brand may be approaching the point of departure

IF ever a corporate entity can be said to have put an Irish city or town on the map, then Waterford Crystal is that company.

The iconic glassware manufacturer has brought the name of its host city around the world as pieces of beautiful handcut Irish-made crystal have been sold and collected in many countries or presented as recognition of achievement or excellence.

Further proof of this iconic status comes from the tens of thousands who annually attend the successful visitors’ centre in the city, especially the number who come from the US.