Michael Moynihan: Bologna has made a good job of a loyalty system — why don't we try?
A scheme to reward people for walking, cycling, and taking public transport has got companies and schools competing with each other
Bologna’s transport authority introduced introduced the BetterPoints Behaviour Change Management System to encourage people to change how they travelled in Bologna. File picture: Michele Nucci, Lapresse Via AP
I ask because of a piece I read recently online, in which the writer described some pals as points guys, or gals, because of their addiction to loyalty schemes of various types.
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