Sarah Harte: Jools Lebron’s demure world highlights cracks in trad wife vision

True freedom of choice means women establishing the parameters of their femininity

TikTok creator Jools Lebron has taken the virtual world by storm with her take on what it means to be ‘demure’. Picture: @joolieanniemarie/Instagram

Are you “demure”? I hope you read this column demurely. If you are drinking a cup of tea, please do so mindfully. If you eat a biscuit, let the biscuit come to you demurely, without dropping crumbs.

The new buzzword this week is “very demure”. TikTok content creator Jools Lebron has re-appropriated the word “demure”.