Terry Prone: Ryan Tubridy needed to own his faux pas, but he totally missed the point

RTÉ presenter needs to demonstrate to his listeners that he is sorry for the slithery secrecy of taking a lot of money 

Ryan Tubridy ‘shirting up’ to get his picture taken demonstrates a complete failure to understand media behaviour. Picture: Gareth Chaney

If you go on the Six One news, being liked by David McCullough shouldn’t be your objective. No, let’s put that more firmly. It cannot and must not be your objective. The person to reach, inform, and influence is the viewer. Any deflection from that wastes taxpayer money and viewer time.

Someone needs to tell this to Adrian Lynch, the new deputy director general of RTÉ.