Why we care more about a cathedral than a rainforest

“Some fires matter more than others, and while the fire in the Amazon hasn’t garnered nearly as much attention or money, the impact of the devastation is far, far greater”

No two fires are the same. What’s the difference between the Notre Dame cathedral burning down and the single largest rainforest in the world burning down? One is simply a fire, no more or no less. It’s black and white. And the other one, while still also a fire, is a kaleidoscope of complex machinations that include greed, extreme political ideologies, competing interests and corruption.