How focus groups and opinion polls put us in a spin this election

This general election paid too much attention to focus groups and polls which allowed the media people to pontificate instead of finding real news, writes Terry Prone.

MY absolute favourite candidate in the campaign wasn’t even in my constituency, but his leaflets were saved and passed on to me by a friend who found it on his doorstep. You will, of course, assume that ‘leaflet’ means one of those bits of paper folded over once, or even twice. Uh uh.

This guy’s literature expands to twelve sheets on one side and twelve matching sheets on the other.