Branded cigarette packages are up in smoke despite industry’s efforts

I’VE JUST finished watching a masterful take down of the global tobacco industry — it’s so good it’s my second time viewing it, and won’t be my last.

I found it on Youtube thanks to Children’s Minister James Reilly referencing it on Prime Time where he was being interviewed on the ground breaking legislation just passed for plain packaging on cigarettes sold on the Irish market.

It’s a 20 minute or so clip of US Late Night Weekly satire host John Oliver, turning his attention to the tobacco industry and its deviousness. It’s devastatingly good TV.