Forget Movember, what about ’veganuary’

Whenever we do stuff like Stoptober or Movember, it’s always to benefit ourselves. Movember is all about showing your awareness of prostate cancer by sporting a great big freshly-grown moustache which gets you extra likes on Facebook, while only the most uni-cellular amongst us need the benefits of stopping smoking in Stoptober spelled out.

Both initiatives roundly benefit you, the participant. But what if you want to be part of something bigger than stubbing out your roll-up and growing a big fat tache?

This month offers a new initiative, based on a January-related pun, designed to make you the participant feel smugly fabulous about yourself. And who doesn’t love feeling smugly fabulous? Make way for Veganuary. “Try vegan this January,” is its simple, beguiling suggestion. It’s all there at Veganuary.com