Why Thicke’s fans no longer ‘want it’

How could the artist responsible for one of the year’s defining songs go from tall-haired conqueror to gasping also-ran?

“I KNOW you want it,” Robin Thicke controversially crooned on his inescapable 2013 hit, ‘Blurred Lines’.

Actually, Robin, we don’t want ‘it’ after all. Thicke’s latest album, Paula, released just a year after ‘Blurred Lines’ conquered the world and ushered the horrific term ‘rapey’ into public discourse, has flopped, shifting less than 500 copies in the UK and a pathetic 54 in Australia, which was previously among the Californian’s biggest markets.