Cigarette packaging move is right one

Mr Michael Ridgway, a spokesperson for the UK Packaging Industry, alleges that the decision to introduce “plain” or standardised, cigarette packs is not evidence-based. This is not the case.

The introduction of standardised cigarette packs in Australia, at the end of 2012, had been preceded by comprehensive research carried out by the Australian government which demonstrated its effectiveness in robbing the tobacco industry of its last remaining marketing tool, designed to build brand loyalty with existing smokers as well as attracting new smokers.

Research carried out in the UK by the Centre for Tobacco Control Research confirms the powerful marketing tool packaging is for the industry.