Getting the (text) message across: radio ga-ga is bad news for listeners

THE JNLR figures are heart- stoppingly important to a tiny minority of the people of Ireland.

The hearts that get stopped are those of producers and broadcasters who live in hope/dread of the quarterly results.

A drop in their figures means advertisers are less willing to flog their wares or use their programmes. Nor is that the end of it. A substantial drop of the wrong kind, and potential sponsors lose their lust to offer a programme freebies.