GAA needs to break drink habit

THE GAA, it seems, does not wish to renew the Guinness sponsorship of the All-Ireland senior hurling championship from January 1.

This is to be welcomed. Multi-sponsors for both the football and hurling championships is now apparently the preferred format for the future.

This decision will ensure impressionable young people, adults with drink problems, and particularly alcoholics in recovery, will no longer be exposed to the relentless, aggressive, intrusive and pseudo-glamorous marketing which has become a feature of sponsorship over the years.