Bertie’s bit of bother — PR genius

POLITICS has evolved so much in this country that if you want to get ahead in public life, all you need to do is embroil yourself in a spot of bother.

Full marks to the genius in Fianna Fáil who realised that having a Taoiseach who was as clean as a whistle was a bit of a downer as far as Joe Public went.

And so we had several weeks of Bertie Ahern digging himself into holes of Port Tunnel dimensions as was forced to clarify his clarifications of earlier clarifying responses he had made to newspaper revelations.