Government turns a blind eye as drinks trade takes us by the throat

THE latest price hike announced by the drinks industry is rather hard to swallow.

Employing some warped sense of logic, Diageo, which brews Guinness, among other things, have come up with an inane strategy to combat emptying pubs make drink even more expensive.

So, to make their products more attractive and enticing to the punter, the drinks giant is slapping a six cent rise on the price of a pint. Going for the jugular, in more senses than one.