We need legally binding rules to control the promotion of alcohol

The Ronan Mullen Column

A radio jingle for one of their most best-known products, Thunderbird, ran: "What's the word?/ Thunderbird/ How's it sold?/ Good and cold."

Author Ellen Hawkes, who wrote an unauthorised history of the Gallo family, describes how Ernest Gallo once drove his car through a tough inner city neighbourhood. Spotting a drunk man on the footpath, he rolled down his window and called out: "What's the word?" He was delighted by the immediate answer "Thunderbird."