Be responsible and stay safe - Deaths on our roads

ONE of the most challenging aspects of trying to embed a culture of safe driving in everyone who uses our roads is that the campaign is by necessity relentless. 

Indeed, it sometimes seems so persistent, so neverending that we sometimes pay less attention than we should do to the stay-safe, take-it-easy messages.

Then a day like yesterday comes along and the message is resharpened in the most dramatic and tragic way.