How Irish politicians are adapting to social media

Social media is becoming an integral part of politicians' lives.

Stock photo of Facebook, Messenger, Twitter, Instagram, WhatsApp, Snapchat and Pinterest,

Pressing the flesh and burning through shoe leather was traditionally a surefire way to get elected, but the pandemic and greater online engagement have changed that.

Once dismissed as frivolous and unnecessary for politicians, social media played a significant part in the general election of 2020 — claims of it being a vacuous endeavour simply do not ring true.