Forecast very good for new business game

Games are no longer just for playing.

Start-up Gordon Games is using them to help motivate sales staff to win more deals. Since last year it has released two products a Forecast Game and an Engagement Game which add an additional layer to customer relations management systems.

Company founder Fiachra Ó Comhraí, who describes himself as Player 1, says this novel approach to customer relations management system has been very well received.