Pharmapod has its eye on EU expansion

Pharmapod CEO and founder, Leonora O’Brien, says the market for this product is being driven by EU directives which require the reporting, by pharmacists, of all medication incidents — including adverse reactions to drugs as well as errors in the prescribing, dispensing and taking of medicine.
Over the past seven months Pharmapod has been building up a customer base in Ireland for its cloud-based incident reporting system, which is now being used by over 100 pharmacies around the country.