A truly unsinkable experience for all the family

The kids were watching television at home the other night when one of those ubiquitous advertisements for summer holidays burst onto the screen.

This one was for Brittany Ferries.

They love these ads — whether they’re for Euro Disney, Disneyland, Key Camp, whatever. Every five second flicker of a packed, aqua blue swimming pool is followed with the same excited chorus of “Mum, can we go there this year pur-lease?”.