Caitríona Redmond: How online influencers have become salespeople

The CCPC and the ASA hope to make online selling fairer for us all.

What is an influencer? In social media terms it’s a person who can influence a follower to buy a product or a service that they recommend online.

If you’re feeling like social media is the Wild West when it comes to influencers advertising and schilling their wares, you’re not alone. 

As soon as TikTok launched the shop facility in Ireland, there were water bottles and phone holders for cars across my feed like a rash.