UCC's €114,000 spend on 'brand refresh' project raises concerns

Labour TD Alan Kelly said he queried the spend, stating he found it 'very strange' the university would spend money on branding while in a dire financial situation

Under Project Alpha, all discretionary expenditure at UCC was scrutinised and only essential expenditure was approved. File Picture: Tomas Tyner/UCC

University College Cork (UCC) has so far spent almost €114,000 on a “brand refresh” project aimed at improving the university’s international reputation and impact.

Last year, UCC was forced to introduce a cost-cutting plan and review all of its capital spending projects after recording a deficit of €11.2m during the prior financial year.