Tobacco firms challenge ban on flavoured heated tobacco products 

PJ Carroll and Co Ltd, along with UK marketing and sales firm Nicoventures Trading Ltd, are challenging the Minister for Health, Ireland, and the Attorney General

File photo of cigarettes: iStock

Two tobacco companies have been granted permission by the High Court to bring a challenge over a new EU directive banning flavoured heated tobacco products.

Ireland is set to transpose the new EU law by next July. But the country's oldest tobacco manufacturer, PJ Carroll and Co Ltd, along with UK marketing and sales firm, Nicoventures Trading Ltd, claim the EU directive is invalid.