Many now asking for generic medicines amid cost-of-living concerns, survey finds

Almost half of respondents to a recent survey said that cost is 'very important' when buying generic medicines, but this was less so for younger people.

Four in 10 consumers now buy generic, cheaper versions of everyday medicine, with almost as many delaying treatment as the cost of living bites, an analysis of medicines spending has found.

Over-the-counter medicines for common illnesses or pain relief are often available in pharmacies as popular brand-name products or generic medicines. The latter are usually cheaper than the big-name products.